Three Fashion Related topics (VP1)

Brexit

Brexit is a political situation that the UK is currently facing, and it is fairly uncertain what the trade deals the government will manage to get once Britain finally leaves the EU. Brexit is likely to make big changes to how British fashion is going to be consumed and distributed across Europe and the rest of the world. British Prime minister Boris Johnson will have a big task at hand trying to get a good deal for Britain and it will massively affect the British fashion industry as Rachel Deeley and Sarah Kent say “Johnson will now have to present the terms of the deal to Parliament in a critical session this weekend, which will have significant ramifications for the fashion industry.” (Deeley, R & Kent, S, 2019) So, it will be of some great concern for companies that are currently based in Britain and export and import various materials and products from around the world. Brexit has to potential to cost the fashion industry lots of money due to tariffs being imposed if a no deal Brexit is produced and “According to the British Fashion Council, a no-deal Brexit could cost the industry nearly £1 billion ($1.28 billion) because of tariffs. Other expenses could raise that figure even higher.” (Deeley, R & Kent, S, 2019) which obviously is going to cause lots of issues and problems for the companies that operate in the fashion industry from Britain as they will now have more spending per year which means they will most likely lose out on some profits they would usually gain.

Sustainability

Sustainability is very well known for being one of the biggest polluting industries in the world and it is very much at the forefront of nearly every brands mind when thinking about what they can do to improve the industry. The fact that the industry is one of the top polluters is talked about regularly and always comes up as one of the major issues when talking about the fashion industries problems. There are many ways that the fashion industry is polluting the planet one being “The sheer amount of water and pesticides used in cotton production have been known to cause drought and have been linked to cancer in India.” (Suhrawardi, R, 2019) and that is only from the manufacturing side of things “There's also the rampant textile waste that comes from the public consumption of fast fashion—the buying, wearing and disposing of a garment only after only a few wears.” (Suhrawardi, R, 2019) Fast fashion gets slated a lot when it comes to sustainability and the fashion industry as it is a large part of the cause and companies need to do more to try and battle against pollution and try achieve a more sustainable plan but “While many brands are trying to incorporate more sustainable practices into their already existing businesses, it’s hardly proving to be enough to combat the massive amount of waste and pollution that fashion creates.” (Suhrawardi, R, 2019) and this is true because it is near enough impossible to manage to lower the amount of waste and pollution that the fashion industry causes as it is one of the biggest industries in the world.

Cultural appropriation

Cultural appropriation is an issue in the fashion industry which regularly get fashion houses and brands into big trouble because people get angered by these companies for producing items which they find is unacceptable and offence to their cultures. This year Kim Kardashian released her new brand of shapewear and called it ‘Kimono’ which was not well received within the Japanese culture due to it being offensive towards the tradition Japanese dress the Kimono. A twitter user from Japan wrote “As a Japanese illustrator with an immense love for kimono, this absolutely breaks my heart. Your tasteless brand isn’t worth taking over an entire culture and history for. This ours, not yours.” (Davidson, E, 2019) whilst “Others have implored West to reconsider, using the hashtag #KimOhNo.” (Davidson, E, 2019) to try and get Kim Kardashian to change the name of the brand as it was highly offence to the Japanese culture. However, this is not the first time that a brand has had issues with cultural appropriation in 2016 “Gucci faced a backlash for showing white models in Sikh-style turbans and in 2017 Vogue was criticised for a shoot in which model Karlie Kloss was dressed as a geisha.” (Soh, S, 2018) which goes to show that cultural appropriation is a regularly occurring problem in the fashion industry which impacts on the way that fashion is distributed through the means of fashion promotion methods. Brands could also see the publicity these issues cause as a positive though because most of the brands are big enough to not be too heavily affected by the backlash of a campaign being called out for being culturally inappropriate.